Content Pillars
Four strategic content themes that drive both service enquiries and talent attraction.
Build the pipeline GeoSurv deserves. A dual-stream LinkedIn-led strategy to generate qualified service enquiries and attract top talent.
Australia’s full-service digital agency — strategy, media, creative and technology under one roof. Specialists in construction, mining, energy and service-based industries.
Proud partners with the world’s leading digital platforms
I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness — a level of care which is very difficult to find in the agency space.
We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google Ads, Google My Business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI. More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with. A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.
121 Group are great, they came on, learned quickly and got our campaigns in market while fixing a lot of things for us in the process. We’ve now happily retained them as our digital agency partner.
Berg Engineering Pty Ltd been working with 121 Group for the marketing needs, and the results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work. From branding to targeted campaigns, they’ve consistently exceeded our expectations. Their creativity, attention to detail, and timely execution have made a huge difference in our visibility and client engagement. I highly recommend 121 Group to any business looking to elevate their marketing efforts.
The Australian geospatial and utilities market presents significant growth opportunity.
Understanding who GeoSurv needs to reach — across both service pipeline and talent acquisition.
How GeoSurv compares against key competitors in digital presence, traffic, and market positioning.
| Capability | GeoSurv | Veris | Cardno | Jacobs | C.R.K |
|---|---|---|---|---|---|
| Google Ads (SEM) | ✘ | ✔ | ✔ | ✔ | ✘ |
| SEO / Organic Content | ✘ | ✔ | ✔ | ✔ | ~ |
| LinkedIn Strategy | ~ | ✔ | ✔ | ✔ | ✘ |
| Social Media (Meta) | ✘ | ~ | ✘ | ✔ | ✘ |
| Careers / Employer Brand | ✘ | ✔ | ✔ | ✔ | ✘ |
| Email / CRM Automation | ✘ | ~ | ✔ | ✔ | ✘ |
Real-world traffic data showing where GeoSurv can capture market share from competitors.
A technical and UX assessment of geosurv.com.au — identifying quick wins and long-term improvements.
Priority keywords and organic opportunities that GeoSurv can capture with targeted content and technical optimisation.
| Keyword | Monthly Volume | Competition | GeoSurv Position | Opportunity |
|---|---|---|---|---|
| vacuum excavation services | 1,900 | Low | Not Ranking | HIGH |
| utility locating services | 1,300 | Low | Not Ranking | HIGH |
| land surveyor near me | 2,400 | Medium | Not Ranking | HIGH |
| 3D laser scanning services | 880 | Low | Not Ranking | HIGH |
| surveying companies Australia | 720 | Medium | Not Ranking | MED |
| DBYD locating | 590 | Low | Not Ranking | HIGH |
| surveyor jobs Australia | 1,600 | Medium | Not Ranking | HIGH |
| civil construction surveying | 480 | Low | Not Ranking | HIGH |
A dual-stream LinkedIn-led strategy that builds your service pipeline while simultaneously positioning GeoSurv as the employer of choice.
Platform-by-platform execution plan for maximum impact across both streams.
Four strategic content themes that drive both service enquiries and talent attraction.
Real results from companies like GeoSurv — in mining, construction, and specialist services.
Clear, measurable targets across both streams — tracked monthly with full transparency.
Projected growth across both streams over the first 12 months of engagement.
Three flexible tiers designed to match GeoSurv’s goals, timeline, and budget.
A clear path from strategy to execution.
Choose the investment tier that best suits GeoSurv’s goals, or let us tailor something specific to your needs.
Social Media Gap Analysis
GeoSurv’s social presence compared to competitors — the gap is also the opportunity.
LinkedIn Followers Comparison